The J.M. Smucker Company, maker of the popular Uncrustables crustless sandwiches, has filed a lawsuit against upstart competitor Chubby Snacks, alleging trademark dilution, false advertising, defamation and more. From Smucker’s claims that Chubby Snacks falsely marketed its products as “healthier” in violation of FDA rules to allegations Chubby disparaged Uncrustables as “junk” and misused Smucker’s … Continue reading Peanut Butter & Jelly Brawl: Smucker’s Sues Rival Startup Chubby Snacks for False Advertising and Trademark Dilution