Is it “Sriracha” or “sriracha”? The capitalization, or lack thereof, actually carries some surprisingly potentially massive implications. According to the U.S. Patent and Trademark Office (USPTO), the correct rendering would be “sriracha,” because the term is “generic”—a point I’ll come back to in a second. But according to others, there may be a claim yet … Continue reading The Curious Trademark History of Sriracha Sauce