Jonathan Schmig

Jonathan Schmig is a graduate of Indiana University Maurer School of Law. He was raised in Milwaukee, Wisconsin, and obtained bachelor degrees in History and Asian Languages & Literatures from the University of Minnesota. His primary area of focus is intellectual property. You can connect with Jonathan on LinkedIn at


merely descriptive trademark

What is a “Merely Descriptive” Trademark?

November 6, 2017

Picking a strong mark to represent your business can be surprisingly challenging, especially for young businesses trying to establish themselves in the market. The popular thinking seems to be that...

Register a Trademark

6 Common Reasons for Trademark Registration Refusal

August 23, 2017

Trademark registration in the U.S. can be a tricky thing. For one thing, unlike in most countries, trademark registration here is not actually a requirement to enjoying rights in the...

5 Small Businesses Intellectual Property Tips

November 21, 2016

For most small businesses, the two most valuable considerations are of course time and money. Which is why many of them often fail to appreciate the importance of intellectual property...

The Curious Trademark History of Sriracha Sauce

May 12, 2016

Is it “Sriracha” or “sriracha”? The capitalization, or lack thereof, actually carries some surprisingly potentially massive implications. According to the U.S. Patent and Trademark Office (USPTO), the correct rendering would...

copyrighting your website

How Important is Copyrighting Your Website?

December 20, 2015

Most people—layman and businessman alike—know the vague contours of what “copyright” means in the U.S. It’s something that protects original works, like books and music, and it’s often accompanied by...

The Washington Pandas: Trademark Squatting in the D.C. Area

June 3, 2015

These days, the name of Washington D.C.’s professional football team is generally viewed as offensive and in need of change. It is quite difficult to find someone (who is not...

One More Battle in the Apple-Samsung War

May 21, 2015

This past Monday, another brick was laid in the seemingly neverending path of the Apple v. Samsung litigation. In short, although the lower court awarded Apple a sum of $930M...

Michael Jordan’s Newest Chinese Trademark Woes

May 18, 2015

Michael Jordan has become the latest trademark “victim” of the Chinese intellectual property regime. The next stop for the former Chicago Bulls superstar and current Charlotte Hornets owner is China’s...

generic trademark secondary meaning

The Fact-Specific Mess of Secondary Meaning in Trademark Law

May 11, 2015

Trademark protection in the U.S. requires three things: that the mark be distinctive; that the mark be nonfunctional; and that the mark be used in commerce. Obviously, there’s a lot...

Land Rover vs. Landwind: China's Copycat Cars Strike Again

April 23, 2015

The Western world complaining about China’s intellectual property (IP) regime is nothing new. Which is probably why few are surprised that another dispute between a Chinese company and a European...