Trademarks
RECENT ARTICLES
World War X: The Multiply vs. X Corp. (Formerly Twitter) Trademark Firestorm
July 22, 2024 04:07 pm by LawInc Staff
A trademark infringement lawsuit filed by Multiply against X Corp. (formerly Twitter) over its rebranding to a substantially similar “X” logo has the potential to be a landmark case in...
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Mermaid vs. Marijuana: Starbucks Wages Trademark War on Starbuds
July 02, 2024 03:07 pm by LawInc Staff
The Starbucks v. Starbuds trademark infringement lawsuit has the legal world buzzing, as the global coffee giant takes on a cannabis startup over alleged copying of its famous branding. Understanding...
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The Great Sock Heist: Did Louis Vuitton and Pharrell Pocket Someone Else's Idea?
June 29, 2024 06:06 pm by Zach Javdan
High-fashion powerhouse Louis Vuitton finds itself entangled in a trademark infringement lawsuit filed by smaller California-based sock maker Pocket Socks, Inc. The David vs. Goliath legal battle centers on Vuitton’s...
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Registering a Trademark: A Step-by-Step Legal Guide
May 20, 2024 10:05 am by LawInc Staff
Trademark registration can provide extremely valuable legal protection, but getting through the registration process can include complex steps. Need help registering a trademark to protect your brand? Contact us for expert...
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Trademark Search and Clearance: Essential Steps Before Registration
December 30, 2023 03:12 pm by LawInc Staff
Seeking federal registration for your trademark? While seemingly straightforward, navigating the United States Patent and Trademark Office (USPTO) process requires understanding key prerequisites that enable smooth approval. This guide outlines critical...
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From Brand to Bland: The Unseen Battle Against Trademark Genericide
December 14, 2023 12:12 pm by Zach Javdan
Understanding the Phenomenon of Genericide When does a trademark stop being a trademark? The curious phenomenon known as “genericide” showcases the occasionally fleeting nature of trademark protection. Genericide occurs when a...
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What is a “Merely Descriptive” Trademark?
November 06, 2017 11:11 am by Jonathan Schmig
Picking a strong mark to represent your business can be surprisingly challenging, especially for young businesses trying to establish themselves in the market. The popular thinking seems to be that...
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6 Common Reasons for Trademark Registration Refusal
August 23, 2017 02:08 pm by Jonathan Schmig
Trademark registration in the U.S. can be a tricky thing. For one thing, unlike in most countries, trademark registration here is not actually a requirement to enjoying rights in the...
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5 Small Businesses Intellectual Property Tips
November 21, 2016 02:11 pm by Jonathan Schmig
For most small businesses, the two most valuable considerations are of course time and money. Which is why many of them often fail to appreciate the importance of intellectual property...
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What is a Trademark Specimen?
July 10, 2016 01:07 pm by Zach Javdan
Thinking about registering a trademark? Before doing so, you need to think about what you will use as your trademark specimen. A trademark specimen is required when registering a trademark...
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